Privacy Policy 2018-05-23T15:51:32+00:00

Privacy Policy

This page gives you information on how Image Factory collects your data and how it may be used when visiting the site

What information is being collected?

We collect a variety of information before, during and after you book with Image Factory and use any of our services. This includes:

  • Names, Addresses and Contact Information of the person(s) placing an order with us.
  • Names, Addresses and Contact Information of the person(s) using our services.
  • Names (and in some cases ages and gender) of all participants of a photo shoot.
  • Details and notes taken throughout a photo session or service provided to help us remember conversations during and details of your session.

If you E-Mail us or send us messages via social media, these messages are stored within our email system or social media accounts. These messages are stored for as long as practicable to allow us to provide you with better future services.

Who is collecting the data?

This data is being collected by Image Factory, 6 George Street, Old Whittington, Chesterfield, S419DR. We use a password protected data management software to hold our data.

How is it being collected?

We use a system called Google Analytics. This helps us find out how you found us in the first place. For example, did you type in our web address directly or did you find it through a search engine? None of this is done to obtain any personal information about you, it just so that we can analyse how people find us and to be able to provide the best customer experience.

The majority of our data is collected directly from you. Whether you fill out a form for us online, or tell us face to face, via the telephone, via e-mail or message. In some cases, data may be given to us by a third party. This includes if somebody purchases a voucher for you – they will usually give us your name and details to allow us to process their order, and provide our service to you.

We also us a system called Facebook Pixel for Image Factory on Facebook. Again, this is not to obtain personal data, we just use this to target our advertising. More information about Facebook Pixel can be found here

Why is it being collected?

Most of the data we collect is solely for the purpose of providing you with a service you have ordered, or had ordered for you. Some of the data we collect is to help provide you with a better customer service experience. We are required by law to collect and store certain information relating to any order you place with us.

How will it be used?

Data we collect will be used by Image Factory to enable us to provide our services and products to you. Contact data (e-mail addresses) may be used to send you direct offers from Image Factory about upcoming promotions or newsletters. These can be unsubscribed from at any time. Image Factory may internally analyse data for business and forecast purposes.

Who will it be shared with?

We take your privacy very seriously. We do not sell your data to third party organisations. Like you, we hate cold calls or spam emails. There are a few scenarios where some of your data may be shared with third parties to allow us to provide our services to you. These include:

  • Delivery and Postage Service Providers to allow us to send you documentation and orders you have placed. (Information shared includes Name, Address and in some case e-mail address / mobile number)
  • Manufacturers (our printing labs) if we are sending an order directly to you from a lab. (Information shared includes Name, Address and in some case e-mail address / mobile number)
  • Law Enforcement and Legal Requirements – we will provide data to law enforcement agencies if issued with a court order to do so.

How will this affect you?

We collect, store and process your data in such a way that should have no negative effect on you as an individual.

How long is the data stored?

Most data we collect is stored indefinitely. This is too allow us to provide a better service to you as a customer in the event that you contact us again in the future. We are legally obliged to store some data for a minimum amount of time, for example sale order records, payment records etc.

Access to stored data.

If you have any questions about data we hold about you, please feel free to contact us. As well as trying to help you directly. You may request a copy of any data we store about you – and we will comply with any requests as per the guidance of the Information Commissioner’s Office.


We currently store your images indefinitely to ensure if the worst case happens you can receive a copy of your images. If you would like us to dispose of the images please let us know. That also applies to any images current displayed in our online gallery or website.

More information.

If you would like any clarification on how we collect, store or process your data – please contact us directly.

If you would like further information on the legal guidelines we operate within, or have any concerns about how we use your data, please check the ICO’s website at

Our Details.

This business is owned and operated by Dean Hodson, trading as Image Factory.

Our principal place of business is at: 6 George Street, Old Whittington, Chesterfield, S419DR

You can contact us in writing to the above address, or by email to